Health Care Providers Using Fear Tactics

Last week one of my practice participants called to ask if we could schedule some time to meet. She said she was feeling pressured about her electing to receive Network Spinal Analysis (NSA) care. Of course, I agreed and we scheduled a meeting for the following day.

The next day I found out that the pressure was coming from a chiropractor. Several months earlier she was offered a free exam, including an x-ray. The x-ray revealed a diminished disc space in the lower lumbar spine. He told her that she needed to get under his care to resolve this problem, or else the problem would get worse. He warned against the potentially devastating and degenerative effects of not receiving chiropractic care.

Although I certainly could rebut the fear-loaded testimony he gave for need of his care versus the care she was already receiving, I'm more interested in exploring another concept for now.

It is very common amongst health care practitioners to utilize the same approach as the chiropractor. And to the credit of all who use it, it works. Practice management companies in the chiropractic profession know that, in addition to its diagnostic use, x-rays do wonders for patient compliance.

I think it would be accurate to say that most patient compliance, in all medical fields, is based on the fact that patients are afraid of what will happen if they don't follow orders once they are presented with negative test results. To put it another way, patients make decisions based on the fear that symptoms will persist, become worse, harm them or even cause death. I'm sure there are times when this is an appropriate response. If you're standing in front of an oncoming train, the fear of death is an extremely effective and appropriate motivator. However, fear based responses are certainly not appropriate for every symptom your body expresses, and for that matter, every situation that life presents.

Symptoms are the body's call for attention and change. They can teach and direct us as to what lifestyle or behavioral changes are needed. If our only motivation is to extinguish symptoms out of fear, we will most likely miss the body's message. This can result in the return of the original or a more pronounced symptom with no net gain in insight.

If we adopt the same strategy in life, we will settle for surviving instead of thriving and growth. It seems that throughout life, we encounter situations that require us to re-evaluate and shift our focus, direction or behaviors. Wouldn't it be wonderful if we didn't have to navigate these situations from a mindset of fear?

Remember, in fear or a stressed physiology, we are accessing lower brain centers while drawing resources away from the more evolved higher brain. This is important when considering decisions about our health and life. Access to the higher brain enables us to process more information and gives us the ability to create and consider choices that may help us adapt to and grow through life's experiences.

To put it simply, being stuck in a fear based perspective disengages and disempowers us. Yet large segments of our society, like conventional medicine, operate heavily in fear based models. The truth is that most people don't even realize it. They just accept it as the way it's always been.

In my client's case, she had adopted the ideals of the wellness model and chose not to fear her body. This is sometimes a difficult road to take in the onslaught of the cultural norm. History has shown that cultural perspectives can and often do change. However, new ideas tend to generate resistance. Galileo was ostracized for suggesting that the Sun was the center of our solar system because his ideas were contrary to the cultural “truth” of the time.

Methodologies such as NSA that are based on a wellness model direct attention toward positive strategies rather than the fear of inaction's consequence. The wellness model is certainly not the most widely accepted and utilized model in today's culture, but it offers us the growth and life enhancement that fear of survival simply cannot.